Scientific journal

New Psychological Research

Poleva N.S. New everyday practices

Natalia S. Poleva , Ph.D (Psychology), Federal Scientific Center for Psychological and Interdisciplinary Research, Moscow, Russia; bld. 9–4, Mokhovaya str., Russia, Moscow, 125009; Moscow institute of psychoanalysis, Moscow, Russia; bld. 34–14, Kutuzovskii av., Moscow, Russia, 121170;

The paper examined 1) the replacement of the VUCA model of the world by the BANI explanatory model, each of which offers its main strategies for responding to the challenges of modernity; 2) how they manifest themselves in transformations of the individual style of daily life of younger generations, which ultimately contributes to the achievement of personal resilience in a fragile and changeable world. Based on the analysis of the results of the sociological research aimed at studying the redefinition and redefinition of the concept of "Wellness" by Millennials and Generation Z, as well as analyzing the rating of the main types of everyday practices of maintaining their mental health by younger generations, the following trends in the transformations of the individual style of everyday life of the everyday person aimed at maintaining the sustainability and well-being of the individual were identified: 1) reorientation from the previous standards of perfection of appearance and external well-being to one's inner state, one's own needs of mind and body; 2) refusing to follow rigid rules in favor of flexibility, awareness, and intuition; 3) recognition of the uniqueness of each individual and the lack of universal ways of achieving well-being, equally useful for all, the need for individualization; 4) choosing and constructing their individual ways of maintaining well-being and wellness, which aim to maintain personal resilience and fold into an individualized lifestyle. In these transformations of everyday life we can see answers to the challenges of the BANI-world – how flexibility, empathy, awareness, intuition and understanding of context are reflected at the level of daily routine. At the same time, "a changing person in a changing world" not only passively reflects the changes taking place, but at the same time is the subject of changes himself, constructing a new picture of the world, which is embodied in the transformation of everyday life and the development of new practices of everyday life.


Key words: VUCA, BANI models of the world, concept of "Wellness", Millennials and Generation Z, transformations of everyday life 


For citation: Poleva, N.S. (2024). New everyday practices. New Psychological Research, No. 1, 191–193. DOI:10.51217/npsyresearch_2024_04_01_10



The study was conducted within the framework of the state assignment FNRE-2024-0016 «Psychological Effects of Digitization of the Educational Environment: Opportunities for Cognitive and Personal Development and Risks of Socialization».


Keywords: VUCA BANI models of the world concept of "Wellness" Millennials and Generation Z transformations of everyday life

Received: 03rd april 2024

Published: 03rd april 2024

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