Scientific journal

New Psychological Research

Andreeva (Golubeva) N.А. Personal and situational factors of digital identity in the modern transitive world

Natalya А. Andreeva (Golubeva), Ph.D., Research Associate, Psychological Institute, Moscow, Russia; bld. 9–4, Mokhovaya str., Moscow, Russia, 125009; Russian State University for the Humanities, Moscow, Russia; bld. 6, Miusskaya Square, Moscow, Russia, 125047; 9268881525n@gmail.com

In the study of everyday life, we are faced with the phenomenon of the metaverse, where special attention is paid to blurring the boundaries between physical and digital space. This blur has become especially relevant during the pandemic. Actual modern reality is reflected in the activity and presentation of a person both in real and digital space. The results obtained allow us to state that the construction of digital identity is directly related to self-presentation in social networks using various tools. In this article, special attention is paid to the study of the socio-psychological characteristics of users in the digital space. The issues put forward are relevant in the light of the fact that the digital environment, in particular the environment of virtual social networks, is increasingly integrated into the processes and space of human socialization, and the questions of how a person develops in it, lives and fulfills his needs, are becoming increasingly important. The results of an empirical study are presented, during which an attempt was made to identify the main mechanisms and patterns of user activity in social networks. As well as a study of the relationship of identity style with the potential for self-change and the leading channel for the perception and processing of information. The study was conducted using methods aimed at studying socio-psychological characteristics such as: identity style, the leading channel for the perception and processing of information, the potential for self-change, features of perception and attitude to self-presentation of other users in social networks.

 

Key words: digital identity, digital space, self-presentation, potential for self-change, leading channel of information perception

 

For citation: Andreeva (Golubeva), N.A. (2022). Personal and situational factors of digital identity in the modern transitive world. New Psychological Research, No. 4, 29–48. DOI: 10.51217/npsyresearch_2022_02_04_02

 

Acknowledgement

The research was carried out with the support of the Russian Science Foundation project No. 19-19 00516 “Transitive and virtual spaces – community and differences”

keywords: digital identity, digital space, self-presentation, potential for self-change, leading channel of information perception

received 30 December 2022

published 30 December 2022

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